In many towns, pizza restaurants are a dime a dozen. This is no surprise since many people love pizza. However, if you are the owner of one of these restaurants, you may be struggling to set your restaurant apart from the competition. How can you ensure customers recognize your restaurant as separate from all the other pizza restaurants? Here are some fun ideas.
Make your pizzas an unusual shape
An easy way to set your pizza restaurant apart is to make your pizzas in an atypical shape. This one doesn't need to be terribly dramatic. If everyone else in town is serving circular and rectangular pizzas, you can make all of your pizzas square-shaped or oval-shaped. If you want to get a bit more creative, consider making all of your pizzas heart-shaped. Before long, people will start to refer to your restaurant as the "one with the oval pizzas" or the "one with the heart-shaped pizzas." This will create a buzz and help you gain some recognition.
Offer customized crust toppings
Many people love pizza, but they don't love the crust because it's boring. You have a chance to change that. Set your restaurant apart by preparing a few different sprinkle toppings that customers can have added to the crust. You can brush the crust with a little olive oil, and then sprinkle on the topping before baking. Good sprinkle topping options include:
- Parmesan cheese and garlic
- Paprika and cayenne pepper
- Lemon zest and onion powder
Even customers who don't typically eat crust will enjoy it at your restaurant, so your place will soon become their favourite pizza stop.
Provide lighthearted entertainment
Your customers have a lot of choices for pizza, but you can ensure they choose your restaurant for something other than the pizza. Try offering a unique type of lighthearted entertainment. You could have comedians come take the stage each night, or you could have a clown come perform on Saturdays. Even having live music played on stage most evenings can encourage customers to choose your pizza restaurant over the competition since pizza restaurants are typically known for being small and simple. If you can get customers to visit once and have a good time, they'll come back again and again.
If you want to run a successful pizza restaurant, then you need to find a way to set it apart. Start with one of the ideas above. You could even use two or three.